I provide services that make brands shine and revenues grow.

featured clients

Avis Logo

I help the AVIS Fort Lauderdale location with highly localized advertising and special event marketing that targets niche markets, such as yacht owners, homeowner associations, local chambers, and the gay community. View work samples.

Mednax logo

MEDNAX (NYSE: MD) is a national medical group and the nation’s leading provider of neonatal, maternalfetal and pediatric physician subspecialty services, generating $2.1 billion in annual revenues. I provide design services for advertising, corporate collateral, and more. View work samples.

SWS Logo

Southern Wine & Spirits is ranked the 28th largest private company in America by Forbes. I provide design services for corporate collateral, catalogs, instore POP, and product merchandising materials. View work samples.

Cardthartic Logo PMS

This greeting card company with products sold at major national retailers and at over 2,500 independent gift shops partners with me to design its e-commerce website, catalogs, newsletters, e-blasts, direct mail, and more. View work samples.

Marble of the World

Marble Of The World is a leading importer and reseller of exotic stone for countertops, flooring, wall cladding, and more. I provide full scope marketing and design support for all aspects of this rapidly growing company. View work samples.

bio

Brandon 2015 Office BG-5_RTI am a marketing strategist, art director, and graphic designer based in Fort Lauderdale, FL. With 20+ years experience working on both corporate and consumer accounts, I help client companies develop, implement, and manage their marketing programs for business growth. I also provide complete design and production services for all media. And, I’ve established a solid network of partner companies that I team with to offer specialized services such as website development and SEO, social media, and public relations. These companies complement my capabilities to provide the right combination of skills and services needed to help build brands and grow revenues. This virtual agency business model enables me to assemble teams of top tier talent at fees far less than those charged by traditional ad agencies and design firms.

For additional information – including work experience – view my LinkedIn profile.

services

Branding
Brand Development
Brand Strategy
Brandmark Design / Logo Design
Brand Identity
Brand Management
Account Management
Marketing Plan Development
Marketing Strategy
New Business Development
Lead Generation
Budgeting / Estimating / Cost Forecasting
Ongoing Account Management

Marketing Research 
Focus Group Studies
Competitive Analysis
Customer Surveys
One-on-One Interviews
Brand Awareness and Perception Studies
Customer / User Experience Research

Design and Production
Business Cards / Letterhead
Advertising – All Media
Website Design
Website Programming & Development 
E-Blasts / E-Mail Marketing
Online Advertising / Banner Ads
Print / Collateral / Brochures / Catalogs
Direct Mail
Billboard / Outdoor / Out-of-Home Media
Radio: Scripting / Casting / Production
TV: Storyboarding / Casting / Production
Sales Presentations / PowerPoint
Signage / Displays / POP
Sales Kits
Package Design

Media Management 
Media Planning & Strategy
Media Estimating / Forecasting
Media Buying
Media Tracking / Post-Buy Analysis

Online / Web / Digital 
Search Engine Optimization / SEO
Google AdWords
Pay-Per-Click (PPC) Campaigns
Remarketing Programs

Social Media 
Social Media Campaign Development
Social Media Management
Facebook / Twitter / Google+
Instagram / Pinterest / Houzz
YouTube / LinkedIn
Content Development
Social Media Tracking and Analysis

Public Relations 
PR Planning & Strategy Development
Media Outreach / Targeted Pitching
Press Release Development and Distribution
Media Relations
Publicity Events / Event Planning
Social Media PR
Press Events
Media Briefings
Promotions & Partnerships

 SERVICES PROVIDED IN TANDEM WITH PARTNER COMPANIES

photography

Photography Services
Photography
Photo Retouching
Silhouetting / Clipping Paths
Color Correction
Image Composition

Tabletop / Product Photography
For tabletop and product photography, I shoot in an in-house studio and provide full turnkey services from planning, propping, high-resolution photography, retouching, silhouetting, color correction, and image composition.

  • © Ron Rosenzweig Photography
  • © Photography by OneKreate

Lifestyle / Location / Architectural / Portrait Photography
For these types of photo assignments, I partner with local photography studios and act as project manager on behalf of my clients. I help select the photography studio, solicit bids, negotiate fees and terms, help with planning and preparation, supervise the shoot, and follow through until final photography is completed and delivered.

clients

Boating / Yachting / Marine
Denison Yacht Sales – Dania Beach, FL
Mynt Yachts – Fort Lauderdale, FL

Consumer
AVIS Car Rental – Fort Lauderdale, FL
Cardthartic – Champaign, IL
Lucina Advanced Care – Hicksville, NY
Robovault – Fort Lauderdale, FL
Shashi – Boca Raton, FL

Financial
Coconut Grove Bank – Coconut Grove, FL
Dade County Federal Credit Union – Miami, FL
Fleet Advantage – Fort Lauderdale, FL
RD Legal Funding – Cresskill, NJ

Healthcare
American Anesthesiology – Sunrise, FL
AOI Medical – Winter Park, FL
Cognitive Kinetics – Daytona Beach, FL
Henderson Behavioral Health – Lauderdale Lakes, FL
Matthews Chiropractic – West Palm Beach, FL
Medical Decision Services – Fort Lauderdale, FL
MEDNAX – Sunrise, FL
Midlands Orthopaedics – Columbia, SC
MRI Scan & Imaging Centers – Fort Lauderdale, FL
Natura Dermatology – Fort Lauderdale, FL
Ophthalmology Consultants – Margate, FL
Pediatrix – Sunrise, FL
Verium Diagnostics – Cincinnati, OH

Home Furnishings & Interior Design
Casa Italia – Estero, FL
Marble Of The World – Fort Lauderdale, FL
Minimalista – Fort Lauderdale, FL
Patrick Knowles Designs – Fort Lauderdale, FL
Turner Bay – Fort Lauderdale, FL

Industrial / Manufacturing
Aristotle Air / Healthy ENergy Resources – Traverse City, MI
Gulf South Forest Products – Fort Lauderdale, FL
Hayes-Ivy Manufacturing – New Tripoli, PA

Professional Services
Law Office of Shawn C. Newman – Wilton Manors, FL
Tenant Mentorship – Miami, FL
The Montgomery Agency – Kailua Kona, HI

Publishing / Media
Bonnier Corporation – Winter Park, FL
Thoroughbred Daily News – Red Bank, NJ

Real Estate
20 West Street, New York, NY
85 John Street, New York, NY
Alexander McArtle – New York, NY
American Development Group – West Hempstead, NY
Baxter – 345 East 50 Street, New York, NY
Bertone International Realty – Miami, FL
Finn Real Estate – Fort Lauderdale, FL
Gates Commercial Contractor – Bonita Springs, FL
Global Passport Properties – Fort Lauderdale, FL
L Lofts – 100 Wyckoff Ave, Brooklyn, NY
M at Beekman – 343 East 50 Street, New York, NY
Morgan Lofts – 11 East 36 Street, New York, NY
Omni – 206 E 95 Street, New York, NY
One48 – 148 East 24th Street, New York, NY
Sedona Realty, New York, NY
Sochi – 275 Seabreeze Ave, Brighton Beach, NY
The District – 111 Fulton Street, New York, NY
Tim Singer & Associates – Fort Lauderdale, FL
Spiers Realty – Pompano Beach, FL
Urban Marketing, New York, NY
Urban Sanctuary, New York, NY
Village Terrace – 71 Village Road, Brooklyn, NY
West 43 – 552 W 43 Street, New York, NY

Technology
Bluhawk Home Technologies – Lighthouse Point, FL
Opto-Electric Devices – Fort Lauderdale, FL
RMS Rvue Technologies – Fort Lauderdale, FL
SRT Group – Davie, FL
Truwave Technologies – Naples, FL
ZTAO – Fort Lauderdale, FL

Trade Associations
Florida Association of Child Care Management (FACCM) – Fort Lauderdale, FL
Freediving Instructors International (FII) – Pompano Beach, FL

Travel / Hospitality / Leisure
Marriott – SE Region – Plantation, FL
Pritikin Longevity Center + Spa – Doral, FL
South African Tourism – NYC
TravelPride – Wilton Manors, FL

Wine & Spirits
Southern Wine & Spirits – Miramar, FL
Penrod Ricard USA – Fort Lauderdale, FL

gratitude

Mom and Dad Photo in Restaurant

Nancy Hawthorne (far left) and Cal Hawthorne (far right) with friends.

To My Parents
I’m lucky to have come from a family with roots in advertising. Early in his career, my father Cal worked in advertising sales for the Richmond Times Dispatch, Sarasota Herald-Tribune, and Long Island Suffolk Sun. In 1956, he married Nancy and soon thereafter accepted a job as founding advertising director for the Fort Lauderdale News/Sun Sentinel. In 1968, Cal and Nancy started a small Fort Lauderdale ad agency – aptly named Hawthorne Advertising – which thrived for decades until their retirement. Growing up, I remember watching how much they enjoyed the business of helping clients succeed and how much fun they had along the way. As they enjoy their retirement, I hope Mom and Dad take some pleasure in knowing how grateful I am for the life and career they helped create for me.

contact

Address
1124 Seminole Drive, No. 4E
Fort Lauderdale, FL 33304 USA

Phone
954.295.7758

E-Mail
brandonemailhawthornebranding.com

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