I provide services that make brands shine and revenues grow.
I help the AVIS Fort Lauderdale location with highly localized advertising and special event marketing that targets niche markets, such as yacht owners, homeowner associations, local chambers, and the gay community. View work samples.
MEDNAX (NYSE: MD) is a national medical group and the nation’s leading provider of neonatal, maternal-fetal and pediatric physician subspecialty services, generating $2.1 billion in annual revenues. I provide design services for advertising, corporate collateral, and more. View work samples.
Southern Wine & Spirits is ranked the 28th largest private company in America by Forbes. I provide design services for corporate collateral, catalogs, in-store POP, and product merchandising materials. View work samples.
This greeting card company – with products sold at major national retailers and at over 2,500 independent gift shops – partners with me to design its e-commerce website, catalogs, newsletters, e-blasts, direct mail, and more. View work samples.
I am a branding specialist, marketing strategist, art director, and graphic designer based in Fort Lauderdale, FL. With 20+ years experience working on both corporate and consumer accounts, I help client companies: 1) create or evolve their brands, 2) develop, implement, and manage their marketing programs for business growth, and 3) provide complete design and production services for all media. I’ve established a solid network of partner companies that I team with to offer specialized services such as website programming and SEO, social media marketing, and public relations. These companies complement my capabilities to provide the right combination of skills and services needed to help energize brands and grow revenues. This virtual agency business model enables me to assemble teams of top tier talent at fees far less than those charged by traditional ad agencies and design firms.
For additional information – including work experience – view my LinkedIn profile.
Some clients require ongoing, fully integrated branding and marketing support. Others just need to get a simple marketing project out the door. Either way, I’m happy to help. Just tell me about your needs and I’ll suggest an approach to get things done. View entire services list.
Silhouetting / Clipping Paths
Tabletop / Product Photography
For tabletop and product photography, I shoot in an in-house studio and provide full turnkey services from planning, propping, high-resolution photography, retouching, silhouetting, color correction, and image composition.
Lifestyle / Location / Architectural / Portrait Photography
For these types of photo assignments, I partner with local photography studios and act as project manager on behalf of my clients. I help select the photography studio, solicit bids, negotiate fees and terms, help with planning and preparation, supervise the shoot, and follow through until final photography is completed and delivered.
Nancy Hawthorne (far left) and Cal Hawthorne (far right) with friends.
To My Parents
I’m lucky to have come from a family with roots in advertising. Early in his career, my father Cal worked in advertising sales for the Richmond Times Dispatch, Sarasota Herald-Tribune, and Long Island Suffolk Sun. In 1956, he married Nancy and soon thereafter accepted a job as founding advertising director for the Fort Lauderdale News/Sun Sentinel. In 1968, Cal and Nancy started a small Fort Lauderdale ad agency – aptly named Hawthorne Advertising – which thrived for decades until their retirement. Growing up, I remember watching how much they enjoyed the business of helping clients succeed and how much fun they had along the way. As they enjoy their retirement, I hope Mom and Dad take some pleasure in knowing how grateful I am for the life and career they helped create for me.